> ## Documentation Index
> Fetch the complete documentation index at: https://discord-anthony-embed-unfurl-components.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Principles

> Core design principles for creating effective Discord Social SDK integrations.

<Info>
  Any in-game imagery used in is purely fictional for concept purposes.
</Info>

## 1. Add Value for the Player

This integration aims to bring value to the player's gaming experience. Branded connection points should highlight said value-add based on the context.

<img src="https://mintcdn.com/discord-anthony-embed-unfurl-components/zqV-18_J3ovnM6yJ/images/social-sdk/design-guidelines/Principle-03.png?fit=max&auto=format&n=zqV-18_J3ovnM6yJ&q=85&s=d5ac07db717601923efa1e63e3345387" alt="Add Value for the Player" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-03.png" />

## 2. Foster trust with Discord's brand

Lean into Discord's visual-styling to establish trust through brand recognition. The more players that connect, the more robust the social graph is for the game.

<img src="https://mintcdn.com/discord-anthony-embed-unfurl-components/zqV-18_J3ovnM6yJ/images/social-sdk/design-guidelines/Principle-04.png?fit=max&auto=format&n=zqV-18_J3ovnM6yJ&q=85&s=3a75500145f3156acfe0e48810399000" alt="Foster trust with Discord's brand" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-04.png" />

## 3. Promote Understanding through consistency

Use consistent branding and user-flows across games to build expected behavior. We care about the UX, not the UI.

<img src="https://mintcdn.com/discord-anthony-embed-unfurl-components/zqV-18_J3ovnM6yJ/images/social-sdk/design-guidelines/Principle-05.png?fit=max&auto=format&n=zqV-18_J3ovnM6yJ&q=85&s=c22ab656094669fb3c8833095fbb25db" alt="Promote Understanding through consistency" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-05.png" />

## 4. Prioritize the player's immersion

Our focus is on preserving the player's immersion in the game. There are no requirements to replicate Discord's UI. The visual-design should feel as seamlessly integrated into the game as our SDKs.

<img src="https://mintcdn.com/discord-anthony-embed-unfurl-components/zqV-18_J3ovnM6yJ/images/social-sdk/design-guidelines/Principle-06.png?fit=max&auto=format&n=zqV-18_J3ovnM6yJ&q=85&s=4a2ad4654555fa26b89300e14d2b16a0" alt="Prioritize the player's immersion" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-06.png" />

## 5. Uphold data privacy, transparency, and control

Each platform is in control and responsible for the data on their respective platforms. Players are informed of where their data shows up.

<img src="https://mintcdn.com/discord-anthony-embed-unfurl-components/zqV-18_J3ovnM6yJ/images/social-sdk/design-guidelines/Principle-07.png?fit=max&auto=format&n=zqV-18_J3ovnM6yJ&q=85&s=3a428c1bcbc3b4c9b75f73b3381aac51" alt="Uphold data privacy, transparency, and control" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-07.png" />

***

## Change Log

| Date           | Changes         |
| -------------- | --------------- |
| March 17, 2025 | initial release |
